Author: Seth Werkheiser
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BUILD A LANDING PAGE TO GROW YOUR EMAIL LIST
Make it as simple as possible for your fans to subscribe to your email list. Streamline the f*ck out of your landing page. You want as few distractions as possible. Less options. Make it so easy to understand that a person can’t help but give you their email address. A few notes about your landing…
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THREE EASY THINGS YOU CAN DO ON A MONDAY AFTERNOON
1. Clean up your “link in bio” links – seriously, there are some messy ones out there. 2. Update your social media header images – use a photo you’ve taken, or find something for free on Pexels 3. Promote someone doing good work – like my pal Bariann Tuite Smith, who is crushing it lately!
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IS SILENCE GOLDEN?
Found Publish Something Online via the Naive Weekly newsletter. I remember visiting the old Asterisk Studio website and hearing the guitar loop of ‘Bullet to Binary’ from Me Without You, so this must’ve been 2002 or 2003. [A–>B] Life by mewithoutYou Yeah, auto-playing audio on a website is typically frowned upon these days, but for…
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MAKE SOMETHING COOL
I love this quote from Rick Rubin. “Everything was trying to make something cool to play for our friends that they would like.” You run into problems, though, when you turn this into “make something cool to post on social media and hope people see it.” Yes, there’s a chance it might take off. A…
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SIMPLE WORKS
From my new HEAVY METAL EMAIL newsletter.
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SIZE DOESN’T ALWAYS MATTER
“Engagement is the thing. The main thing. The only thing. Do I still open your newsletter?” Adding more people to your list ain’t the fix for your 10% open rate. This is an excerpt from ‘Do Open‘ from David Hieatt. Great read.
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POWER IN EMAIL MARKETING
Digital Marketing Director (and someone I work with!) Kyle Frey at MNRK Music Group, on the Break the Gate Podcast: There’s so much power in email marketing today. That’s definitely one of the most slept on areas, especially if you’re developing your own audience or fan base, bands should definitely get more on board with…
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BACK IN THE HAVING A WEBSITE GAME
As is the case with most people that give advice, I’m good at telling people to have websites, while seriously neglecting my own. So today, Monday, August 7, 2023 I’ve come full circle, having a fresh WordPress install (thanks Tom at I Heart Blank), and ready to get back to it. Why have a website…