Make it as simple as possible for your fans to subscribe to your email list.
Streamline the f*ck out of your landing page.
You want as few distractions as possible.
Less options.
Make it so easy to understand that a person can’t help but give you their email address.
A few notes about your landing page:
- Include your photos, your images, your logos, your branding. Do NOT let your landing page have any sort of DEFAULT look.
- Explain what they’re signing up for. Avoid the boring “sign up for updates” text – that’s for car dealerships and Kohls. Think of all the things you post on socials – I bet subscribers would love to see more of that!
- Don’t ask for a lot, in fact I recommend just asking for an email address. No need to go overboard with last name, city, town, zip code, phone number – you can ask for that later when you’ve developed your email list!
- Send a welcome / thanks email afterwards (if possible). You can use this email to link back to your website to watch your latest videos, or see your newest products.
There’s a few ways to build a landing page. Some are simple, and some more feature rich. Some are free, some will cost you a bit. Here’s some I’ve worked with over the years:
- Substack – (Free, then 10% if you turn on payments) they give you a pretty basic WELCOME page, which just asks for an email address, and if people have signed up for other Substack newsletters, their email address may already be filled in!
- Flodesk – ($35/mo) They offer some nice pre-built designs, and you can automate all sorts of responses.
- Tally – (Free) Can be bare bones, and provides a nice THANK YOU page when people sign up.
- Mailchimp – (Free up to 500 subscribers) A standard in the email marketing industry. Can be as complex or as simple as you make it.
- Your own website – Squarespace, WordPress and lots more offer some built-in ways for people to join your email list.
If you’ve got questions about any of these, get in touch!