Digital Marketing Director (and someone I work with!) Kyle Frey at MNRK Music Group, on the Break the Gate Podcast:
There’s so much power in email marketing today. That’s definitely one of the most slept on areas, especially if you’re developing your own audience or fan base, bands should definitely get more on board with collecting that data, getting those emails. It’s your direct line of communication.
Email marketing is so strong for everything like, single rollouts, just basic communication, album presale, and just having that (first party) data is very important.