Author: Seth Werkheiser

  • HAND TO HAND COMBAT

    Nobody knows everything you’re doing. Most of your followers don’t know about your next course, your next photo session, your next tour, your new shirt. Here’s some wild things you can do: ➡️ Reply to someone who leaves a comment with a link➡️ DM someone and let them know about your new project➡️ Email someone…

  • GET STARTED TODAY

    Easiest platform to start building your email list? Substack. Sign up, give it a name, upload a logo, add a tag line, and you’re done – now you’ve got a landing page. It’s a start. It’s not forever. If you outgrow it, fine. Export your subscribers and go somewhere. But compared to other offerings, I believe…

  • NOT ALL FOLLOWERS ARE FANS

    This from CHRIS DALLA RIVA’s piece called ‘Your Followers are not Your Fans.’ “Your followers – and maybe even your listeners – are not necessarily your fans.” Riva goes heavy into analytics, but at the surface level, people who follow you on social media are not destined to be your email subscribers. People who LIKE…

  • YOU AIN’T THEM

    A friend is thinking about getting started with coaching calls. They got a top 15 album to their name as an independent artist. A coach’s name came up (let’s call them Susan) and how much they charged, which was around $250 to talk about (let’s say) playing professional poker. “Well,” my friend said, “I can’t…

  • KEEP POSTING

    “Experiment, find what works for you, and do more of that.” That’s from Justin Welsh, in a post called ‘Algorithms are F*cked. Now what?’ Let’s break it down: Experiment: don’t copy the way people post and expect the same results. Truly experiment with everything, in every way that you promote your work. Video, audio, song,…

  • LOSE THE SHAME

    “Do you … help poets to grow?” “The world of poetry is beyond my sphere of knowledge,” said Linda from Substack, “but I would say the growth tactics that will work for you are probably the same set of best practices that work for any publisher: consistency, authenticity, and shameless self-promotion.” ⏰ Consistency: sending a…

  • YOU’RE NOT BORING

    Most of the creative people I talk to about starting newsletters say some variation of the following: “I’m not that interesting.” It’s along the lines of, “why would anyone care?” Or, “I don’t really do anything exciting.” Then I look at their websites, and social media feeds and I have a good laugh. Social media…

  • THE ART COMES FIRST

    Just a reminder that a lot of us are artists before we’re SOCIAL MEDIA MANAGERS, or EMAIL MARKETING EXPERTS. That the power and the energy needs to fill the art first, and then on the side, yes, we buy that guitar, that plugin, that course, those art supplies, but that’s in support of making the…

  • CREATE MORE

    Found this Seth Godin quote today: “How do I create more value?” is a much more useful question than, “how do I find a better job?” Find a way to solve a problem, build a solution, create an asset, and you won’t need to find a better job.

  • SHOW IT, DON’T BLOW IT

    ✅ “Djent riffage that rumbles like a chunk of glacier breaking off and crashing into the choppy sea,” says Revolver Magazine [LINK] 🚫 “Hey, we’re on Revolver’s 6 Best Songs Right Now list.” [LINK] You got a split second to catch someone’s attention, so put the juicy bit (what someone says) ahead of the boring…