Category: MARKETING
-
Your Marketing Should Be As Unique as Your Art
Artist Louise Stigell says, “just because other businesses (are super annoying, and sales-y, and in people’s face, and really eager) in your inbox does not mean that you have to behave that way.” Many creative folks send boring emails. It’s mullet marketing, and you have my permission to do way better.
-
WORK WITH WHAT YOU GOT
Less “I need more subscribers,” more “my current subscribers need my best work.” As Seth Godin says, if fans ain’t talking, you need to change, or find new fans.
-
ELABORATE, PLEASE
Don’t assume the level of your fans’ love for what you do. Don’t assume they lack interest in how you operate and work. You don’t have to JUST announce the essentials (the facts) of what you do. For example, if you have a new album coming out, you can send an email campaign with the…
-
HAND TO HAND COMBAT
Nobody knows everything you’re doing. Most of your followers don’t know about your next course, your next photo session, your next tour, your new shirt. Here’s some wild things you can do: ➡️ Reply to someone who leaves a comment with a link➡️ DM someone and let them know about your new project➡️ Email someone…
-
NOT ALL FOLLOWERS ARE FANS
This from CHRIS DALLA RIVA’s piece called ‘Your Followers are not Your Fans.’ “Your followers – and maybe even your listeners – are not necessarily your fans.” Riva goes heavy into analytics, but at the surface level, people who follow you on social media are not destined to be your email subscribers. People who LIKE…
-
KEEP POSTING
“Experiment, find what works for you, and do more of that.” That’s from Justin Welsh, in a post called ‘Algorithms are F*cked. Now what?’ Let’s break it down: Experiment: don’t copy the way people post and expect the same results. Truly experiment with everything, in every way that you promote your work. Video, audio, song,…
-
LOSE THE SHAME
“Do you … help poets to grow?” “The world of poetry is beyond my sphere of knowledge,” said Linda from Substack, “but I would say the growth tactics that will work for you are probably the same set of best practices that work for any publisher: consistency, authenticity, and shameless self-promotion.” ⏰ Consistency: sending a…
-
THE ART COMES FIRST
Just a reminder that a lot of us are artists before we’re SOCIAL MEDIA MANAGERS, or EMAIL MARKETING EXPERTS. That the power and the energy needs to fill the art first, and then on the side, yes, we buy that guitar, that plugin, that course, those art supplies, but that’s in support of making the…
-
SHOW IT, DON’T BLOW IT
✅ “Djent riffage that rumbles like a chunk of glacier breaking off and crashing into the choppy sea,” says Revolver Magazine [LINK] 🚫 “Hey, we’re on Revolver’s 6 Best Songs Right Now list.” [LINK] You got a split second to catch someone’s attention, so put the juicy bit (what someone says) ahead of the boring…
-
THREE EASY THINGS YOU CAN DO ON A MONDAY AFTERNOON
1. Clean up your “link in bio” links – seriously, there are some messy ones out there. 2. Update your social media header images – use a photo you’ve taken, or find something for free on Pexels 3. Promote someone doing good work – like my pal Bariann Tuite Smith, who is crushing it lately!