“Experiment, find what works for you, and do more of that.”
That’s from Justin Welsh, in a post called ‘Algorithms are F*cked. Now what?’
Let’s break it down:
Experiment: don’t copy the way people post and expect the same results. Truly experiment with everything, in every way that you promote your work. Video, audio, song, dance, writing long-form, writing short-form, hand writing, typewriter – experiment!
What Works For You: the key word here is WORKS. For anything to work, you have to do it more than once a month. Try it over and over again, gauge the results. Set a reminder, set a schedule. This doesn’t mean you have to exhaust yourself, get up at 5am, and work on this for 10 hours a day. You can literally try a thing, schedule it a dozen times in a month, and see what happens. At the end of the month you can look back and see if it “worked.”
Do More Of That: In my book; if you ENJOYED it, it worked. We’re human, and we like to do things we enjoy. You’re more likely to keep promoting your work in a way that feels natural and sustainable and non-gross.
And I would say this, too: don’t worry about being spammy and posting similar posts a dozen times a month because most of your followers don’t see your posts anyways.
Keep posting.