Category: EMAIL MARKETING
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Give fans a reason to leave social media and subscribe to your newsletter
If you want people from Instagram to subscribe to your Substack, understand that you are competing with an app built by a company with over 60,000 employees. The motivation of Meta employees is to keep you scrolling, engaged, and plugged into their ecosystem of products – Instagram, Facebook, DMs and messages. Your fans on social…
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WELCOME EMAILS
Here’s the second clip from Audience Republic, talking about the importance of welcome emails. View this post on Instagram A post shared by Audience Republic (@audience_republic)
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Your Marketing Should Be As Unique as Your Art
Artist Louise Stigell says, “just because other businesses (are super annoying, and sales-y, and in people’s face, and really eager) in your inbox does not mean that you have to behave that way.” Many creative folks send boring emails. It’s mullet marketing, and you have my permission to do way better.
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SEND YOUR FANS AN EMAIL, PLEASE
Seven things your band could send to your email list after a big show: 1. Photos of setting up, playing, and hanging out afterwards. 2. A handful of the photos you took with fans, and the super cool people you met backstage, like that guy that wears yellow glasses and writes about heavy metal email…
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40% OF THE BANDS PLAYING FURNACE FEST HAVE AN EMAIL LIST
Of the 90 bands playing Furnace Fest later this week…– 46 bands have a website (51%)– 23 bands don’t have a website, but use a “Link In Bio” service (25%)– 36 bands have an email newsletter (40%) Of the 36 bands with a newsletter, just three sent me a solid “Welcome Email,” while the others were plain…
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GET STARTED TODAY
Easiest platform to start building your email list? Substack. Sign up, give it a name, upload a logo, add a tag line, and you’re done – now you’ve got a landing page. It’s a start. It’s not forever. If you outgrow it, fine. Export your subscribers and go somewhere. But compared to other offerings, I believe…
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YOU’RE NOT BORING
Most of the creative people I talk to about starting newsletters say some variation of the following: “I’m not that interesting.” It’s along the lines of, “why would anyone care?” Or, “I don’t really do anything exciting.” Then I look at their websites, and social media feeds and I have a good laugh. Social media…
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BUILD A LANDING PAGE TO GROW YOUR EMAIL LIST
Make it as simple as possible for your fans to subscribe to your email list. Streamline the f*ck out of your landing page. You want as few distractions as possible. Less options. Make it so easy to understand that a person can’t help but give you their email address. A few notes about your landing…
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SIMPLE WORKS
From my new HEAVY METAL EMAIL newsletter.