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LOSE THE SHAME
“Do you … help poets to grow?” “The world of poetry is beyond my sphere of knowledge,” said Linda from Substack, “but I would say the growth tactics that will work for you are probably the same set of best practices that work for any publisher: consistency, authenticity, and shameless self-promotion.” ⏰ Consistency: sending a […]
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YOU’RE NOT BORING
Most of the creative people I talk to about starting newsletters say some variation of the following: “I’m not that interesting.” It’s along the lines of, “why would anyone care?” Or, “I don’t really do anything exciting.” Then I look at their websites, and social media feeds and I have a good laugh. Social media […]
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THE ART COMES FIRST
Just a reminder that a lot of us are artists before we’re SOCIAL MEDIA MANAGERS, or EMAIL MARKETING EXPERTS. That the power and the energy needs to fill the art first, and then on the side, yes, we buy that guitar, that plugin, that course, those art supplies, but that’s in support of making the […]
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CREATE MORE
Found this Seth Godin quote today: “How do I create more value?” is a much more useful question than, “how do I find a better job?” Find a way to solve a problem, build a solution, create an asset, and you won’t need to find a better job.
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SHOW IT, DON’T BLOW IT
✅ “Djent riffage that rumbles like a chunk of glacier breaking off and crashing into the choppy sea,” says Revolver Magazine [LINK] 🚫 “Hey, we’re on Revolver’s 6 Best Songs Right Now list.” [LINK] You got a split second to catch someone’s attention, so put the juicy bit (what someone says) ahead of the boring […]
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BUILD A LANDING PAGE TO GROW YOUR EMAIL LIST
Make it as simple as possible for your fans to subscribe to your email list. Streamline the f*ck out of your landing page. You want as few distractions as possible. Less options. Make it so easy to understand that a person can’t help but give you their email address. A few notes about your landing […]
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THREE EASY THINGS YOU CAN DO ON A MONDAY AFTERNOON
1. Clean up your “link in bio” links – seriously, there are some messy ones out there. 2. Update your social media header images – use a photo you’ve taken, or find something for free on Pexels 3. Promote someone doing good work – like my pal Bariann Tuite Smith, who is crushing it lately!
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IS SILENCE GOLDEN?
Found Publish Something Online via the Naive Weekly newsletter. I remember visiting the old Asterisk Studio website and hearing the guitar loop of ‘Bullet to Binary’ from Me Without You, so this must’ve been 2002 or 2003. [A–>B] Life by mewithoutYou Yeah, auto-playing audio on a website is typically frowned upon these days, but for […]
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MAKE SOMETHING COOL
I love this quote from Rick Rubin. “Everything was trying to make something cool to play for our friends that they would like.” You run into problems, though, when you turn this into “make something cool to post on social media and hope people see it.” Yes, there’s a chance it might take off. A […]
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SIMPLE WORKS
From my new HEAVY METAL EMAIL newsletter.