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WELCOME EMAILS
Here’s the second clip from Audience Republic, talking about the importance of welcome emails. View this post on Instagram A post shared by Audience Republic (@audience_republic)
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Your Marketing Should Be As Unique as Your Art
Artist Louise Stigell says, “just because other businesses (are super annoying, and sales-y, and in people’s face, and really eager) in your inbox does not mean that you have to behave that way.” Many creative folks send boring emails. It’s mullet marketing, and you have my permission to do way better.
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RENAMING
I wrote the HEAVY METAL EMAIL newsletter for about two years, but about ten days ago, I renamed it to SOCIAL MEDIA ESCAPE CLUB. That new name came about over the last two years, as I was sending 2-3 emails per week. It started with the SOCIAL MEDIA ESCAPE PLAN, a play on the mighty…
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SEND YOUR FANS AN EMAIL, PLEASE
Seven things your band could send to your email list after a big show: 1. Photos of setting up, playing, and hanging out afterwards. 2. A handful of the photos you took with fans, and the super cool people you met backstage, like that guy that wears yellow glasses and writes about heavy metal email…
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40% OF THE BANDS PLAYING FURNACE FEST HAVE AN EMAIL LIST
Of the 90 bands playing Furnace Fest later this week…– 46 bands have a website (51%)– 23 bands don’t have a website, but use a “Link In Bio” service (25%)– 36 bands have an email newsletter (40%) Of the 36 bands with a newsletter, just three sent me a solid “Welcome Email,” while the others were plain…
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WORK WITH WHAT YOU GOT
Less “I need more subscribers,” more “my current subscribers need my best work.” As Seth Godin says, if fans ain’t talking, you need to change, or find new fans.
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ELABORATE, PLEASE
Don’t assume the level of your fans’ love for what you do. Don’t assume they lack interest in how you operate and work. You don’t have to JUST announce the essentials (the facts) of what you do. For example, if you have a new album coming out, you can send an email campaign with the…
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HAND TO HAND COMBAT
Nobody knows everything you’re doing. Most of your followers don’t know about your next course, your next photo session, your next tour, your new shirt. Here’s some wild things you can do: ➡️ Reply to someone who leaves a comment with a link➡️ DM someone and let them know about your new project➡️ Email someone…