SO HIRE SOMEONE WHO ISN’T
You don’t get paid enough to spend most of your waking hours on social media.
Sure, there’s the wisdom that you should always be “creating content” for the socials, and engaging, and consuming, and following, and…
Look, you’re an artist. A photographer. A musician. A painter. A business owner.
Social media managers get paid a lot of money. Their day job pays the bills, provides health care, and probably vacation time, or some combination, give or take.
You can try spending hours a day on the various social media outlets. Or, you can do the thing you’ve been doing for a decade or two – creating magic.
I’M NOT SAYING SOCIAL MEDIA ISN’T WORTH DOING. I’M JUST SAYING YOU SHOULDN’T BE THE ONE DOING IT.
Got a business? Great. You know your industry inside and out. Now, pass along some of that info to someone else, and let them post and schedule those goodies. You got work to do.
Make art? Great, you’ve got plenty of amazing pieces to post, then. You can literally find someone to schedule a few things per week for you for like $80 to $100 a month.
In either case, you provide the magic and the art, the vision. But someone else is putting it on Twitter, Facebook, Instagram, LinkedIn… whatever.
Don’t want to pay someone just yet? Then go the DIY route with Buffer.
Take the things we just mentioned above, and throw them in Buffer. You set a schedule, and it’ll post for you a few times a week.
Throw some photos in there, a link to your portfolio, and get back to work.
Throw some key press mentions in there, with links back to your PR website, and get back to work.
An added bonus? You don’t need to log into those social media outlets and get distracted by all the notifications and shiny objects.
You got work to do.
Need help? Let’s talk: firstname.lastname@example.org